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Thread: Parrot Analytics audience demand measurment for DreamWorks She-Ra series

  1. #1
    Council Elder Tallstar's Avatar
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    Parrot Analytics audience demand measurment for DreamWorks She-Ra series

    Parrot Analytics is a content demand analytics company that provides insights using their own specialized weighted metrics.

    Anyhow, PA have a TV demand metrics section on their website where the public can view a few insights for a number of shows, including She-Ra and the Princesses of Power. Currently they offer insights for Brazil, Canada, Germany, United Kingdom, Mexico and the United States.

    When viewing this data or comparing it with other shows, keep in mind that it's relevant for the last 30 days (and in some cases last 60 days). So, for example, the current performance scale data for the She-Ra series would include part of last month, but not release day/week for Season 4. There is a section that compares the change in demand from the previous 30-day cycle, though. Another thing to keep in mind, is that this data doesn't give us audience numbers or tell us anything about how many kids vs adults watch the series.

    According to PA and their performance scale below, the audience demand for She-Ra and the Princessess of Power is currently (the last 30 days) OUTSTANDING in Germany and the United States. Only 2.7% of all shows in this particular market have this level of demand.

    The United Kingdom, Canada, Mexico and Brazil follow on the list. The performance in these countries drops to GOOD. Only 8.6% of all shows in that particular market.


    Some examples of "EXCEPTIONAL" are shows like Stranger Things, SpongeBob Squarepants, Steven Universe, Miraculous Ladybug etc.

    Here's some data for the original She-Ra series. (US)

    --------------------

    PERFORMANCE SCALE

    1) Exceptional: 0.2% of all shows

    2) Outstanding: 2.7% of all shows

    3) Good: 8.6% of all shows

    4) Average: 64.1% of all shows

    5) Below Average: 24.4% of all shows

    --------------------

    BRAZIL

    Click here for more information/available data.

    CANADA

    Click here for more information/available data.

    GERMANY

    Click here for more information/available data.

    UNITED KINGDOM

    Click here for more information/available data.

    MEXICO

    Click here for more information/available data.

    UNITED STATES

    Click here for more information/available data.
    "My favorite Harry Potter movie is Troll."

  2. #2
    Heroic Warrior Razzerian's Avatar
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    Mhmm, interesting but I wish they would show raw numbers!

    It's unfortunate that Netflix doesn't publish their numbers, that would be very interesting to check out!

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