
Originally Posted by
Dynamo of Eternia
Playmates must have been fine with it. They are the master license holder, and while they don't own the IP outright, this stuff can only be made with them giving the thumbs up. That's why when NECA started doing the arcade and cartoon based TMNT figures a few years ago, they were strictly convention exclusives. They've managed to get Playmates on board with having a wider reach, but it is on Playmates terms that they have to either sell through specialty retailers, or in the case of the NECA cartoon 2-packs, in order to be sold at Target, a retailer that carries regular toys including the current Playmates TMNT figures, they have to be sold in 2-packs (not individually), and they have to be sold in the collectibles area that is typically located near electronics, and cannot be in the main toy aisles.
So likewise, what Super7 can do has to be with Playmates giving the thumbs up. I think the reason why they are likely fine with this is that these figures are in the larger 7" scale, which is not a scale that Playmates really works within, so it's not really directly competing with the things that they sell. Over the years they have periodically re-issued some of the vintage TMNT figures (usually figures from the first wave or two and not going much beyond that), including the recent 4-pack of the Turtles, but with that being at a different scale, and also not their main marketing focus (they are mostly pushing the new stuff based on the current cartoons, etc.), there really isn't much of an issue there.
At one point not too long ago when Pixel Dan was interviewing Brian Flynn from Super7, Dan asked if Super7 might do figures in the vintage scale, similar to how they made some MOTU figures in the vintage MOTU style. Brian basically said that's not a direction that they are trying to go in, and that's also the scale that Playmates tends to work within. They are trying to add options to the market, not compete with what's there. So they'll be focusing on the 7" and the Reaction style figures.