Many of us who have been looking at early MOTU advertisements and promos in light of the exciting discovery around Special Edition He-Man (formerly known as Wonder Bread He-Man) have also been trying to piece to together the order of issuance of many 2nd wave figures, to see if they might tie into one or more promotions of Special Edition He-Man.
MEF has surfaced frequently as a potential connection to SE He-Man because of the maroon weapons commonly associated with both figures. Faker and Evil-Lyn also have been discussed heavily, as there exists some debate as to whether they were issued before, after or at the same time as MEF.
With respect to MEF, one significant point of discussion has been whether or not the earliest carded figures came with the extra free weapons. We have found so-called G0 cards (i.e., cards without a G1, G2, etc - generally considered to be the earliest releases) with and without weapons. There is one G0 card that I call the 0810 card (as shown on the back of the card) which has no “New” on the front, nor any weapons burst. There is another G0 card that I call the 0910 card (again, as shown on the back) which generally does have a “New” on the front, and a weapons burst, clearly showing this figure came with extra weapons. So which came first? I think it likely 0810 came first, but could not rule out that they were released at the same time. So, to help find evidence on this problem, I started to examine price stickers. Toys R Us price stickers are helpful because (a) they are relatively plentiful, and (b) they contain more information than the average price sticker from the local toy store.
The first thing one notices about a Toys R Us Price Sticker (other than that it is orange and rectangular in shape) is that the MOTU figure’s 4-digit SKU is shown prominently on the sticker. I have attached here an MEF 0910 card with a sticker. You can see it is prominently stamped with 5879, the number Mattel assigned to the figure. (I haven’t figured out yet what the -8 next next to it means.) To the far right there is a letter C. I believe that all of the figures received by Toys R Us in that year were assigned a C - including Faker, Evil-Lyn, etc. Later year figures have D, E, F and G. So, for example, if you find a Malaysia Faker card back, it will have an F or maybe even a G on it.
Below the four-digit SKU is a another longer number. This is a unique number that Toys R Us assigns to each figure. The number doesn’t change from year to year. Rather, it seems to be constant to the figure. In the MEF card example, the Toys R Us number assigned to MEF is C110388X. Faker’s number is C110361X. Now, I suspect you are thinking I’m going to say Faker was first because 361 is lower than 388. Actually, I am still trying to work that out, but there is something more interesting to discuss.
It appears to be the case that when a figure was first released, it took some time before Toys R Us was able to update the stickers with a unique code assigned to the figure. So, newly released figures are assigned a generic four-digit SKU of 5050 and a store number of C110876X. I have attached an MEF 0810 card (with no “new” and no free weapons) which bears this sticker. I believe this is evidence to confirm that the 0810 card preceded the 0910 card. I have found so many other early release cards with same 5050 SKU and store number. You can look on eBay now and see no warranty Man-At-Arms and Beast Man cards with the same numbers. You can also see a first release Sy-Klone and Stinkor with the same numbers.
To make matters slightly more confusing, some figures like Evil-Lyn sometimes have a 5334 SKU on the sticker, which oddly corresponds to the same number on the bar code on the back. (For some reason, sometimes the bar code on the back does not use the 4-digit SKU assigned by Mattel to the character, but instead uses 5334 or 5050. This occurs with Ram-Man, for example.) I haven’t quite worked all of this out.
So, what does all of this tell us. As for MEF, I think it does support the theory that there were early MEF cards without any maroon weapons. I’m not suggesting all 0810 cards lacked weapons. I’m just saying it seems to match up with my feeble memory that there were cards with and without weapons early on.
Lastly, I would also like to mention an observation about the use of the “New” label in 2nd wave figures. There seems to be a general consensus that the use of the “New” started sometime during the 2nd wave in 1983. I have found early MEF, Ram Man and even a Tri-Klops card with no “New” on them. Interestingly, I have never found a single Evil-Lyn or Faker card with a new label. Faker is somewhat understandable because they re-used the 8-back. But they gave Evil-Lyn her own artwork early on, so I don’t know why they never used the new label. I also think this may support a theory that Evil-Lyn was released earlier in 1983 - so that perhaps MEF, Faker and Evil-Lyn were around the same time but Mattel never bothered to update her card with a new label. Not sure why I think that, exactly, but thought I would mention it.
I invite and encourage others to examine Toys R Us stickers to add to or subtract from this.
MEF 0910 G0 5879.jpg
MEF 0810 G0 5050.jpg