For me, the MOTUC figures after shipping and taxes ended up costing me on average $33-$35 per figure and that's before S7's takeover. Digital River wasn't cheap if I remember correctly! While now I only pay the sales tax on those Origins figures and the shipping is free even when I get it online.
MOTUC were premium collectibles at least within Mattel's standards, Origins are a mass produced toy line for people to have fun with, so the expectations should be a lot lower, that being said, if Origins to succeed, it also needs to be a little more attractive on the quality side as well.