I saw a new tab on Entertainment Earth's web page today called Drop Zones. The text reads:
Drop Zone: Upcoming Product Launches
Get a sneak peek and set reminders for our most anticipated product launches! The Drop Zone will keep you up to date on what products are launching for sale or pre-sale and when. Never miss a drop again!
And there are two Mattel pictures. If you click on them, they will NOT notify you of this new product when it launches - it just adds the date to your calendar. Apparently Mattel will be launching 2 new products on Thursday, August 25th at 12 a.m. PT. So no idea if this is MOTU related or not, but it could be.
"For sale or pre-sale" so something could potentially just drop there for sale. So I guess we have to remember to go to EE that day and time and see what just drops out of the sky for sale. Hopefully this isn't a way to sell super exclusive MOTU items.
There are plenty of other brands up on this tab too, so it's not just Mattel doing it.