It looks like Mattel is going to gradually unveil teaser images from their DreamWorks/Netflix She-Ra and the Princesses of Power doll line, leading up to a reveal of the full wave of characters at San Diego Comic-Con in July or possibly shorly before the convention. Today we get one for one of the most popular characters in the series, Catra, Etheria's "scorned villain" who grew up with Adora in The Horde and felt betrayed by her defection to The Rebellion.
This line is said to be exclusive to Target. Kidscreen reported that the full range will launch at Target in the US in August, with dolls available for US $14.99 and US $29.99. Click here to learn more and join the discussion on the He-Man.org forums!
ANNALISE'S INSTAGRAM PAGE (Catra doll designer)
Annalise (the_ageofa): Hey Adora: @Mattel
SHE’S HERE and it’s a partial face reveal!!! Out of all the characters in the line, I have been the most excited for Mattel to unveil Catra, not only because she’s my favorite (snarky, badass, looks great in a tux and a dress, morally grey) but also because I know she’s so many of your faves too! I can’t wait for y’all to see how many details we packed into her full doll but for now here’s a fun little tidbit about her. When you work with a collaborative partner on a line (in this case the Dreamworks licensing and the animation studio), it takes a lot of effort and back and forth tweaking as both sides make sure that it truly represents the animation and works as a toy. When it came to Catra, we painted the head for the first time for our test model way back when and EVERYONE loved it, straight out of the gate. For those of you in the business, y’all know how rare that is! So if that’s not a good omen for the future, I don’t know what is!