Mattel revealed (via Toyworld Digital Magazine) its strategy to promote the upcoming 2026 Masters of the Universe live-action film with a multi-faceted focus:
- Fashion-first collections
- Publishing programmes including collectible art books, illustrated origin stories, and in-universe encyclopedias
- Global brand campaigns launching across broadcast, digital, retail, and social
- Toy lines featuring film-inspired redesigns and deluxe playsets
- Streaming content including an animated prequel series and character shorts
